Our Story

Who We Are.

Brawler Bar is a purpose-driven personal care brand forged from grit, generosity, and the unwavering belief that business must be a force for good.

We craft high-performance hygiene products for those who live boldly, and we channel every success into investing in people, empowering communities, and creating real, lasting change. From combat sports mats to everyday life, our products are designed to help people perform with confidence.

Developed for those who demand more from their personal care, our range combines quality, performance, and purpose. But Brawler Bar has always been about more than what’s inside the bottle or bar. We exist to prove that business can create meaningful impact beyond profit.

Our Identity

The History

Founded by Mitchell & Michelle Hunter in 2017, Brawler Bar began with a simple mission: to create hygiene products specifically for combat athletes that help address common skin conditions associated with contact sports.

As a Brazilian Jiu-Jitsu Black Belt and emergency services professional, Mitch understood the importance of effective skin care in demanding environments. Starting from his own kitchen and selling directly at competitions and local events, Brawler Bar quickly earned a loyal following through quality products, authenticity, and a genuine connection to the martial arts community.

The Next Chapter

Today, Brawler Bar Enters a New Chapter

Together with Woon & Amy Ooi and Ailsa Murray, the business has evolved into a purpose-led company committed to creating positive change through strategic partnerships and social impact initiatives.

One of our long-term aspirations is to become a leading supporter of the Bali-based charity Akademi Kristus, helping to create employment pathways, vocational opportunities, and sustainable initiatives that equip young people for the next stage of life.

Rather than simply giving back, we want to invest in opportunities that build confidence, develop practical skills, and create lasting independence.

Our Objectives

Invest a growing proportion of business success into meaningful social impact initiatives

To create lasting change while building a brand recognised for quality, integrity, and generosity.

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Known for premium products trusted by athletes and active individuals.

Build a profitable and sustainable Australian personal care brand
Partner with charities, organisations, and communities

Both locally and globally.

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